The team behind Odymel approached us to develop a promotional campaign for the release of his debut album.

We came up with the concept of building a custom listening space — anchored by an imposing wall of speakers — and inviting his closest friends to hear the album for the very first time. What followed were honest, spontaneous reactions that captured the raw energy and emotion of the project.

We invested heavily in crafting the right atmosphere, carefully designing the space to feel immersive and intimate at the same time — allowing the music to take centre stage while amplifying the authenticity of the moment.

For his headline show at Ancienne Belgique — which also served as the official album showcase and sold out completely — we wanted to create a unique intro that would set the tone for the night and tie the entire campaign together. Using material from the shoot, we crafted a custom show intro that seamlessly connected the album visuals with the live experience, turning the release into a fully cohesive moment on and off stage.

Credits
Director & Editor: Edward Opdebeeck
Cinematography: Chris Alessi
Executive Producer: Charles Choveaux
Line Producer: Lea DH
Gaffer: Ben De Saedeleire
Styling & Production Assistant: Laurian Opdebeeck, Lucas Verhoustraete
Jewellery: Margot Opdebeeck
Light Assistant: Pablo Naert

Shot at Volta Brussels
Special thanks to 54 SOUND