Dina Ayada’s team reached out to us with a last-minute request to produce a new music video — a project Dina was determined to shoot in her home country, Morocco.

With very limited prep time, we quickly assembled a team and partnered with a local producer to bring the vision to life in Essaouira — a charming Atlantic surf town known for its raw coastline, textured architecture and laid-back energy.

From concept development to final delivery, we handled the entire production process. All post-production — including editing and colour grading — was completed in-house, shaping a film that feels both intimate and cinematic, rooted in Dina’s connection to her origins.

With Dina’s career rapidly gaining international momentum — marked by major festival appearances, a growing global fanbase, and increasing recognition within the new wave of alternative hip-hop — this project captures a pivotal moment in her artistic journey.