Long-time friends and clients MODUL’AIR asked us to develop the creative campaign for their annual MODUL’AIR Festival — traditionally the first open-air event of the summer, kicking off as early as April.

We introduced the tagline “Better Days Ahead” — a nod to the summer just around the corner, capturing that collective anticipation as we push through the final days of winter.

The campaign was creatively directed by Edward Opdebeeck, with all post-production handled in-house by our team, including sound design and colour grading.

The campaign resonated strongly with the audience, and the festival sold out completely.