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campaign

bpost

About

Commissioned by Wunderman Thompson we conceptualized a video and photo campaign around the 'bBag'. A bag solely fashioned out of old truck tarps, of which only a hundred were made. Bpost wanted something new and fresh to speak to a younger target audience, so we incorporated a mixture of unique visuals into the campaign ranging from 3d scans, animations, and photo scans.

Client

bpost

Services

campaign

video production

Year

2023

Working with a brand like bpost can be a challenge as they aren't exactly known for producing youthful campaigns, but their marketing team was completely down to try something new. The result is something they hadn't done before, a completely new look. The campaign ran for over half a year, and the print media can still be found at every post office in Belgium, more than a year later. Safe to say, they liked the results.

Working with a brand like bpost can be a challenge as they aren't exactly known for producing youthful campaigns, but their marketing team was completely down to try something new. The result is something they hadn't done before, a completely new look. The campaign ran for over half a year, and the print media can still be found at every post office in Belgium, more than a year later. Safe to say, they liked the results.

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VIDEO PRODUCTION

AWAKENINGS

VIDEO PRODUCTION

AWAKENINGS

VIDEO PRODUCTION

AWAKENINGS

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© colourblind 2026

contact

start the conversation

we're just a click away.

© colourblind 2026

contact

start the conversation

we're just a click away.

© colourblind 2026