When Absolut set out to introduce their Passionfruit Martini RTD in Benelux, they needed a campaign that captured the spontaneity of summer, the energy of social moments, and the premium quality of their brand—all in one. Our challenge was to position this ready-to-drink cocktail as the perfect mix of sophistication and convenience, making it the go-to choice for everything from beach days to backyard hangouts.

With “Premium Cocktails Anywhere” as our guiding message, we crafted a campaign that highlighted Absolut’s signature quality while embracing a vibrant, youthful feel. Bold, summer-inspired visuals placed the Passionfruit Martini RTD in dynamic social settings, reinforcing its role as the ultimate drink for any occasion. The platform-specific assets were rolled out across Instagram, Snapchat, and YouTube, ensuring maximum engagement and reach.

The result? Increased brand visibility across the Benelux, high engagement from younger audiences, and a strengthened position for Absolut’s RTD range as the premium yet effortless choice for on-the-go cocktails.

client: Pernod Ricard
client rep: Renata Longhi
campaign partner: Kill Your Darlings
creative direction: Edward Opdebeeck & Twan Brooks
producer: Line Leeters
dop: Felix Verhous
1st ac: Maikel Cozyns
photographer: Raffael Manders
art director: Jara Vlaemickx
nail art: Emma Catry