We were commissioned to make an influencer campaign about sustainability, inclusivity and avoid stereotypes. We produced 6 videos in which the influencers explain why they shop certain brands, and what they find important when choosing an outfit. From not labeling clothes for either men or women, to avoiding cheap brands with a bad reputation.

Full concept and creative was done by us, and shot in the span of a single day with a minimal crew. Here are three of our favourite videos from that project.